Toyota vs. Kia: Affordability
If you are after the model that provides the best value, then you need a Kia. You can save thousands of dollars off the list price by choosing a new Kia car or SUV over the comparable Toyota model, and you'll still have access to all the latest features. Even the Kia Rio, a subcompact sedan starting at $13,900 MSRP, comes with a touchscreen media display.
You can find the best deals on new Kia models by browsing this month's finance and lease incentives.
Brand | Toyota | Kia |
Compact Sedan | 2018 Corolla Â- $18,600 MSRP | 2018 Forte - $16,800 MSRP |
Midsized Sedan | 2018 Camry - $23,495 MSRP | 2018 Optima - $22,600 MSRP |
Compact Crossover | 2018 C-HR - $22,500 MSRP | 2018 Soul - $16,200 MSRP |
Compact SUV | 2018 RAV4 Â- $24,510 MSRP | 2018 Sportage Â- $23,600 MSRP |
Midsized SUV | 2018 Highlander Â- $31,030 MSRP | 2018 Sorento Â- $25,900 MSRP |
Toyota vs. Kia: Warranty Coverage
Toyota has built its reputation on its reliability, but it can't hold a candle to the exceptional warranty protection offered by Kia. Kia offers industry-leading coverage. If you want to retain the peace of mind from knowing you'll be protected from paying out of pocket for expensive repairs for nearly twice as long as the standard Toyota coverage, you need a Kia.
Brand | Toyota | Kia |
Limited Vehicle Warranty | 3 years/36,000 miles | 5 years/60,000 miles |
Limited Powertrain Warranty | 5 years/60,000 miles | 10 years/100,000 miles |
Roadside Assistance Plan | 2 years/unlimited miles | 5 years/60,000 miles |
Toyota vs. Kia: Awards
Critics love Kia. The brand has earned more recognition from automotive publications and organizations than most of its competitors.
- Kia was the highest ranked brand in the 2017 J.D. Power Initial Quality Study for the second year in a row.
- Three Kia models ranked the highest in their segments in the 2017 J.D. Power Automotive Performance, Execution, and Layout (APEAL) awards.
- Kia was one of the "Most Awarded Brands of 2017" by Kelley Blue Book, with two models ranking among the "Most Awarded Vehicles of 2017".
- Kia has been one of Interbrand's "Best Global Brands" for six years in a row.