Kia vs. Toyota Brand Comparison in Springfield, MO

If you are getting ready to buy a new car or SUV, then you're going to have to start researching which brands have the highest ratings and lowest prices. Both Toyota and Kia are very popular in the Springfield, MO area, but which is better? Our experts have compared Toyota and Kia across three key areas: pricing, dependability, and critical reviews. If you want to speak directly to an automotive expert, call (866) 825-9532 and you'll be connected to a specialist at our dealership in Springfield, MO.

Toyota vs. Kia: Affordability

If you are after the model that provides the best value, then you need a Kia. You can save thousands of dollars off the list price by choosing a new Kia car or SUV over the comparable Toyota model, and you'll still have access to all the latest features. Even the Kia Rio, a subcompact sedan starting at $13,900 MSRP, comes with a touchscreen media display.

You can find the best deals on new Kia models by browsing this month's finance and lease incentives.




Compact Sedan

2018 Corolla ­- $18,600 MSRP

2018 Forte - $16,800 MSRP

Midsized Sedan

2018 Camry - $23,495 MSRP

2018 Optima - $22,600 MSRP

Compact Crossover

2018 C-HR - $22,500 MSRP

2018 Soul - $16,200 MSRP

Compact SUV

2018 RAV4 ­- $24,510 MSRP

2018 Sportage ­- $23,600 MSRP

Midsized SUV

2018 Highlander ­- $31,030 MSRP

2018 Sorento ­- $25,900 MSRP

Toyota vs. Kia: Warranty Coverage

Toyota has built its reputation on its reliability, but it can't hold a candle to the exceptional warranty protection offered by Kia. Kia offers industry-leading coverage. If you want to retain the peace of mind from knowing you'll be protected from paying out of pocket for expensive repairs for nearly twice as long as the standard Toyota coverage, you need a Kia.




Limited Vehicle Warranty

3 years/36,000 miles

5 years/60,000 miles

Limited Powertrain Warranty

5 years/60,000 miles

10 years/100,000 miles

Roadside Assistance Plan

2 years/unlimited miles

5 years/60,000 miles

Toyota vs. Kia: Awards

Critics love Kia. The brand has earned more recognition from automotive publications and organizations than most of its competitors.

  • Kia was the highest ranked brand in the 2017 J.D. Power Initial Quality Study for the second year in a row.
  • Three Kia models ranked the highest in their segments in the 2017 J.D. Power Automotive Performance, Execution, and Layout (APEAL) awards.
  • Kia was one of the "Most Awarded Brands of 2017" by Kelley Blue Book, with two models ranking among the "Most Awarded Vehicles of 2017".
  • Kia has been one of Interbrand's "Best Global Brands" for six years in a row.
Kia Kelley Blue Book and J.D. Power Awards in Springfield, MO

Test Drive a New Kia Model in Springfield, MO

Are you convinced that your next car or SUV should be a Kia? You can find an impressive selection of new Kia models for sale at our dealership in Springfield, MO.  You can learn about all of them by reading through our model research, or pick one out straight from our inventory by sorting the inventory feed by body style and features. Then just contact us to arrange your test drive.